Just a quick thought. Recently my home page changed due to the addition of several tools that I am using for work. Due to these changes a blog that I have followed for some time was pushed down lower on my page. It didn’t seem like such a big deal but several weeks later I realized that I am not reading that blog on a daily basis. In fact I am not reading it at all.
The same is probably true for our clients. If we are not visisible to them we will be forgotten. Also, if they are not visible to us are they still receiving the attention and service that was originally proposed? Probably not.
Visibility is key to longer and beneficail business relationships. Yes there are other factors at play but the need to stay in front of our customers is central to our success.
