Conversations are raging about not just being different, it’s more about being unique. What is it that we have that others don’t? Even when we know that what we offer is the same or similar to what others in a particular industry have, can we still be unique?
It seems to me that being unique can be as much about how we communicate our offerings as it is about finding an offering that stands apart.
When meeting a person for the first time I always offer the following: look for the tallest person in the room that has the biggest nose and that will be me! Never has it been a challange to connecting with the other party. Usually they make a direct approach to me smiling as they come near………..and the first greeting is always the same. “Your nose isn’t that large at all.”
I am not unique in appearance just in description. It can work.
