Are there still telephones in use in the business world? Are people still talking or is this a keyboard society? An article in the news today spoke ever increasing number of young people that prefer posting over talking and it makes you wonder just where our social skills are going.
There are a few of us that still remember doing business before faxes, mobile phones, pagers and even computers came into play. Business was built on relationships and conversations that were fostered by telephone and in person visits. Even within the office people would get up and walk to the work area of a peer to ask a question. Discussion often ensued and relationships were established. People acted with urgency in that communications were not always quick and in order to meet goals and production standards it was essential to manage time wisely.
Today we are blessed with time saving tools such as email and IM. Calls can be made from just about anywhere and at any time. Faxes can be done from your computer, documents can be scanned and emailed and messages are received on both your phone or computer. Through the progress of tools we now have more time to accomplish more……or do we? Is it possible that while we have more time that we are still doing the same amount of work as before? Could it be that technology has afforded us a more liesurely work pace? We are all busy but doing what.
Perhaps what is lost is the relationship aspect of our day. For example, I received an emailed notice that a client is lowering the rates of their suppliers. It was sent to an out dated corporate name and was done by an individual that we don’t know. Could this have been prevented by a stronger visit and telephone campaign with this client? I think so. The electronic communications have become faceless and it is all to easy for someone to send a notice of rate change via email. It certainly is harder to explain let alone defend by telephone or in person. Could this have been prevented or at the least negotiated if we had that stronger relationship? I think so.
My thought is for people to work the phones on a more aggressive level. Start talking to your contacts. Network new contacts. Set a lunch. Make a visit. Start the process by picking up the phone. I can offer a bunch of reasons for not calling when IM or email is easier but none of them can justify not having the conversational relationship that comes from talking with another person. Visibility is not a bad thing and the phone is the first step in becoming more visible.